What format works best?
It depends on your audience. The skill analyzes your context and recommends the highest-performing format. Templates and checklists typically outperform ebooks for B2B SaaS.
Marketing
Plan and outline a lead magnet that captures emails and naturally leads to product adoption.
Follows the Agent Skills open format, works with Claude Code, Cursor, Hermes Agent, OpenClaw, and 30+ compatible agents.
What it does
This skill helps you plan a lead magnet that actually gets downloaded and leads to product signups — not just another PDF that collects dust. It recommends the right format (checklist, template, mini-course, tool, etc.) based on your audience and product, then produces a detailed outline, distribution plan, and conversion funnel. The output connects the lead magnet to your product so the path from download to paid customer is clear.
Who it is for
Requirements
Product description
What your product does and who it's for
Target audience
Who you want to capture as leads
Goal
Optional: Email list growth, product signups, or brand awareness
Sample output
Recommended format: Interactive checklist (Google Sheet) Title: 'The 15-Point SaaS Launch Checklist' Why this format: Your audience is action-oriented founders who want tools, not reading material. A checklist they can copy and use immediately has higher perceived value than a PDF. Outline: 15 items grouped into Pre-launch (6), Launch Day (5), Post-launch (4) Distribution: LinkedIn post series (3 posts teasing individual items), Twitter thread, email to existing list Opt-in page headline: 'The launch checklist used by 200+ SaaS founders' Follow-up sequence: Day 0: deliver asset + quick win tip. Day 2: case study of the checklist in action. Day 5: soft pitch for paid product.
What's in this pack
Included: Outcome definition
What exact job this pack solves
Included: Operating instructions
Step-by-step workflow the agent follows
Included: Input contract
Required and optional fields defined as a schema
Included: Output contract
Exact output structure the agent must return
Included: Worked examples(6 files)
3 standard, 1 ambiguous, 1 bad-fit, and 1 edge-case scenario
Test & eval set
FAQ
It depends on your audience. The skill analyzes your context and recommends the highest-performing format. Templates and checklists typically outperform ebooks for B2B SaaS.
No. The distribution plan includes strategies for cold audiences — community posting, SEO, partnerships — not just existing list promotion.
Bundle option
This pack is also included in GTM Launch Pack, which groups related workflows for a faster setup.
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Test cases with expected outputs and pass/fail criteria
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Human review checklist for output quality
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