Marketing
Plan a product or feature launch that builds momentum, captures attention, and converts interest into users.
Follows the Agent Skills open format — works with Claude Code, Cursor, Hermes Agent, OpenClaw, and 30+ compatible agents.
What it does
This skill transforms a product or feature announcement into a complete go-to-market launch plan. It covers pre-launch audience building, launch day execution across channels, and post-launch follow-up. Instead of winging a launch with scattered tweets and a blog post, you get a structured playbook with timeline, channel strategy, messaging hierarchy, and success metrics. Built for founders and small teams who launch frequently but don't have a dedicated marketing team.
Who it is for
Requirements
Product description
What you're launching and why it matters to customers
Target audience
Who you're trying to reach and where they spend time
Launch timeline
Optional: When you plan to launch and any constraints
Email tool
Optional. For pre-launch and launch day email sequences.
Sample output
Launch type: Feature launch (existing product) Timeline: 2-week pre-launch → launch day → 1-week follow-up Primary channel: Email list (2,400 subs) + Twitter/LinkedIn Secondary: Product Hunt (Day 3 post-launch) Hook: 'Stop losing deals to slow follow-up — qualify leads in 30 seconds' Pre-launch: 3 teaser posts, 1 early access email, landing page with waitlist Launch day: Email blast, 5 social posts, 2 community posts Success metric: 200 signups in first week
What's in this pack
Outcome definition
What exact job this pack solves
Operating instructions
Step-by-step workflow the agent follows
Input contract
Required and optional fields defined as a schema
Output contract
Exact output structure the agent must return
Worked examples(5 files)
3 good, 2 bad, and 1 edge-case scenario
Test & eval set
Bundle option
This pack is also included in GTM Launch Pack, which groups related workflows for a faster setup.
View bundleRelated packs
Marketing
Get a structured pricing recommendation with tier design, value metrics, packaging strategy, and page copy.
Test cases with expected outputs and pass/fail criteria
QA checklist
Human review checklist for output quality
FAQ
Ideally 2-3 weeks before launch. The skill generates a timeline that works backward from your launch date. Even with just a few days, it produces a compressed plan.
Yes. The skill adapts to cold launches by emphasizing community seeding, outbound outreach, and earned media channels instead of relying on an existing list.
Absolutely. Feature launches are often more impactful than people think. The skill has specific guidance for existing-product feature announcements.
Marketing
Get conversion-focused marketing copy with headlines, body text, CTAs, and social proof placement.
Marketing
Get a complete lead magnet plan: format, outline, distribution strategy, and conversion funnel.
